The Y-3 Spring/Summer 2019 Capsule Boasts a Personal Passion
References: y-3 & highsnobiety
The Y-3 Spring/Summer 2019 collection was recently unveiled and it is designed with inspiration drawn from designer Yohji Yamamoto's own personal passions. The angle that is explored this season stems from Yamamoto's passion for sailing and parachuting, translated through pieces influenced by the spinnaker. It is a type of sail that moves downwind and its elements are seen across the selection of tees, jackets, and ponchos.
The seasonal capsule delivers waterproof and lightweight elements that are ready for the season as well. The lightweight Sailing Poncho is complete in satin materials, the Packable jacket can be functional as a zippered parachute pouch, and the Football shirt features a plethora of branding accents. The Y-3 Spring/Summer 2019 collection is set to launch online, in-store, and at Y-3 flagship locations beginning March 7th.
The seasonal capsule delivers waterproof and lightweight elements that are ready for the season as well. The lightweight Sailing Poncho is complete in satin materials, the Packable jacket can be functional as a zippered parachute pouch, and the Football shirt features a plethora of branding accents. The Y-3 Spring/Summer 2019 collection is set to launch online, in-store, and at Y-3 flagship locations beginning March 7th.
Trend Themes
1. Sailing-inspired Apparel - Designing apparel inspired by personal passions and hobbies can help brands differentiate themselves and attract passionate consumers.
2. Waterproof and Lightweight Materials - Creating apparel with waterproof and lightweight materials can provide convenience and comfort to consumers during seasonal shifts and outdoor activities.
3. Functional and Fashionable Parachute Pouches - Utilizing functional accessories, such as parachute pouches, can add value to apparel products while also increasing their fashion appeal.
Industry Implications
1. Fashion and Apparel Industry - Fashion and apparel companies can incorporate personal passions and hobbies into their designs to create unique and memorable collections.
2. Outdoor and Sports Industry - Outdoor and sports companies can utilize lightweight and waterproof materials to create functional and comfortable apparel for their customers.
3. Accessories Industry - Accessories companies can develop functional and stylish pouches that can be integrated into various apparel products, providing additional value and convenience to customers.
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