Japanese fashion label DAIWA PIER39 introduces its latest collection designed for the Spring/Summer 2022 season channeling elements that are compatible with urban and outdoor environemnts. The brand nods to the brand's roots, known to be one of the first premier fishing labels in Japan with the modern street style of BEAMS.
PIER39 continues to take a more fashion-focused run with its relaxed shapes and different silhouettes. The basic clothing designs are elevated by bright colors and durable premium material. Items such as the fisherman vests and jackets with multiple pockets are designed to be entirely functional. The rest of the capsule includes outerwear that is detailed with elevated fabrics that are suitable to combat outdoor environments.
Image Credit: DAIWA PIER39
What's Driving This Trend
- Urban-outdoor Fashion
- Opportunity for fashion brands to introduce functional and stylish clothing that can be worn in both urban and outdoor environments.
- Functional Clothing
- Opportunity to create clothing items with multiple pockets and durable premium materials for practical use.
- Elevated Outerwear
- Opportunity to design outerwear with elevated fabrics that can withstand outdoor environments while still being fashionable.
Who This Affects Most
- Fashion Industry
- Opportunity for the fashion industry to incorporate functional clothing with premium materials into their collections.
- Outdoor Industry
- Opportunity for outdoor clothing and gear companies to collaborate with fashion brands to create stylish and durable outdoorwear.
- Sports Industry
- Opportunity for sports brands to create functional and stylish clothing items for athletes that can be worn on and off the field.
