The Xiaomi Red Note 4X's release was recently (and intentionally) leaked to the public via Xiaomi's official owners' forum, and the company also announced that the phone will come with a new brand ambassador. While the Chinese device manufacturer hasn't yet officially announced the identity of that ambassador, hints indicate that it will all but certainly be Hatsune Miku, the Chinese virtual pop star.
Hatsune Miku herself is one of the most fascinating phenomena in the world of pop music. That's because she isn't a real person. Rather, Miku is a virtual character who plays shows through screens and holography. Perhaps despite this inauthenticity (or perhaps because of it,) she has become a hit musician in China, singing music written by legions of fans and translated into her voice using an algorithm. As such, pairing the virtual star with a new piece of tech like the Xiaomi Red Note 4X is a savvy move.
Key Themes Behind This Trend
- Virtual Pop Star Brand Ambassadors
- Pairing virtual pop stars with new tech devices presents a disruptive innovation opportunity for cross-industry marketing.
- Virtual Celebrity Performances
- Developing virtual performers and holographic technology for concerts presents a disruptive innovation opportunity for the entertainment industry.
- Algorithmic Music Composition
- Developing algorithms to translate fan-created music into virtual pop star performances presents a disruptive innovation opportunity for the music industry.
Where This Applies
- Smartphone Manufacturing
- Partnering with virtual pop stars to design custom smartphone editions presents a disruptive innovation opportunity for the mobile device industry.
- Music Production
- Creating virtual pop stars and developing algorithms to translate fan-created music into performances presents a disruptive innovation opportunity for the music industry.
- Entertainment
- Developing holographic technology for virtual celebrity performances presents a disruptive innovation opportunity for the entertainment industry.
