To spotlight the Tic Tac's new X-Freeze variant -- a sugar-free mint formulated with cooling crystals for long-lasting flavor -- the brand joined forces with iconic DJ and producer Steve Aoki. The artist made his debut as Creative Director of Tic Tac’s newest campaign with X-Freeze.
The X-Freeze campaign draws inspiration from Aoki’s bold and extreme life, drawing parallels between the intensely refreshing taste of the X-Freeze mint and some of Aoki's most extreme experiences like jumping off a cliff, performing in front of thousands, and snowboarding down a mountain. The campaign includes a 15-second ad spot as well as a video depicting the behind the scenes real of Aoki's creative process.
Image Credit: Tic Tac