The Wrigley Calendar China promotion consists of an inventive concept by agency DDB Guangzhou. The stunning calender is the work of Russia's highly talented illustrator Fill Dunsky.
The artist uses Wrigley boxes to create illustrations that connect traditional Chinese fairy tales with the brand Wrigley, making for an awesome way to promote a foreign brand in China.
Check out the featured gallery to take a peek at the spectacular artwork of the Wrigley Calendar China promotion.
What's Driving This Trend
- Brand and Culture Crossover
- The Wrigley Calendar China promotion illustrates the opportunity for companies to mix local culture with their brand imagery, creating attractive marketing campaigns.
- Innovative Marketing Strategies
- Through their collaboration with illustrator Fill Dunsky, Wrigley is setting an example for creating visually appealing marketing campaigns that are both functional and artistic.
- Multimedia Advertising
- The Wrigley Calendar China promotion showcases the potential for multimedia advertising, mixing traditional and digital media to deliver an immersive and memorable experience for consumers.
Who This Affects Most
- Consumer Goods
- Consumer goods companies can leverage the trend of cultural exchange and team up with artists to design creative promotional merchandise.
- Marketing and Advertising
- The Wrigley Calendar China promotion serves as an inspiration for marketing and advertising agencies, illustrating the potential of multimedia campaigns.
- Illustration and Design
- Creative agencies and illustrators, such as Fill Dunsky, can explore opportunities to collaborate with brands and create unique art pieces for marketing campaigns.
