Stop paper-bagging your lunch with the Wrap n Mat, a good-looking reusable sandwich wrapper.
The gingham print on the wrapper in the classic red-and-white colors reminds me of picnics in the park. It's cute and can wrap any food you'd like without having to constantly waste paper, plastic or bags. No matter how messy the wrapper gets, you can machine-wash it clean. It closes and seals tight with a Velcro closure and has a food-safe inner lining.
I love this lightweight option of toting around lunch; containers can be bulky and heavy, so the Wrap n Mat also saves space. I'd also much rather throw the mat into a washing machine than clean plastic containers every day. What a perfect reusable solution.
What's Driving This Trend
- Reusable Lunch Packaging
- The Wrap n Mat is a disruptive innovation opportunity for companies to explore producing and marketing reusable food packaging alternatives that will minimize paper and plastic wastage.
- Eco-friendly Consumer Goods
- The trend for goods such as Wrap n Mat is expected to rise as consumers trend toward more sustainable and environmentally friendly options; disruption innovation opportunities would be in developing consumer goods that are functional, easy to clean and can be reused numerous times.
- Hygienic Food Wrapping
- Wrap n Mat is a disruptive innovation opportunity in the food industry as it provides hygienic and food-safe packaging that is easy to clean and reusable.
Who This Affects Most
- Food Packaging Industry
- Businesses in the food packaging industry can capitalize on the trend towards more sustainable and eco-friendly options, such as Wrap n Mat, by developing products that meet this consumer preference for reusable and convenient options.
- Kitchen Appliance Industry
- Companies in the kitchen appliance industry can capitalize on Wrap n Mat's popularity because the reusable, easy-to-clean packaging might necessitate consumers updating their lunch boxes and carrying devices to fit the needs of the new packaging options.
- Household Cleaning Industry
- Wrap n Mat offers a disruptive innovation opportunity in the household cleaning industry for manufacturers that can develop cleaning agents that effectively remove messes on reusable food packaging without damaging the packaging material.
