The images collected in the Wrangler Women Spring/Summer 2011 Lookbook prove that an ad that eschews over the top sexual aesthetics can still appeal to consumers on a sensual level, albeit much more subtly.
The Wrangler Women Spring/Summer 2011 Lookbook features a model in a series of stylish outfits that blend the casual swagger of a music festival with updated classic denim looks. One particularly memorable image sees the model wearing a long pair of overalls and a pair of brown heels, the sides of her top open and exposing a white undershirt and skin.
My favorite image from the collection, however, is the lead one. The doe-eyed model is wearing a retro red t-shirt and high-waisted red shorts. If there is a single image that represents the sexy hipster aesthetic of the 21st Century more than this one, I don't know what it is.
The clothes featured in the Wrangler Women Spring/Summer 2011 Lookbook are available now.
What Makes This Trend Stand Out
- Subtle Sensuality
- There is an opportunity for brands to create ads that appeal to consumers on a sensual level while eschewing over the top sexual aesthetics.
- Music Festival Fashion
- Fashion brands can capitalize on the casual swagger of music festivals and create stylish outfits that incorporate updated classic denim looks.
- Sexy Hipster Aesthetic
- There is a market for clothing items that capture the sexy hipster aesthetic of the 21st Century.
Sectors Adopting This
- Fashion
- Fashion brands can explore ways to incorporate subtle sensuality into their designs and marketing strategies.
- Advertising
- There is a demand for advertisements that appeal to consumers on a sensual level without relying on excessive sexual aesthetics.
- Retail
- Retailers can capitalize on the popularity of music festival fashion by offering stylish outfits that blend casual and classic denim looks.
