The World's Most Eco-Friendly Calendar was created as a modern version of the popular company gift. While many businesses distribute promotional yearly organizers, Volkswagen hoped to do something similar that would certainly stand out.
The team from Memac Ogilvy came up with a solution that would adhere to the car company's Think Blue initiative to stay green. Instead of printing pages, numbers and ad-style photos, the designers took 99.9% recycled cardboard material and folded it into an iPhone stand that can eventually be recycled once more. The idea behind the World's Most Eco-Friendly Calendar is that modern man tends to use his smartphone agenda instead of a printed one, so this clever product does the trick in a resourceful and versatile way.
Key Themes Behind This Trend
- Eco-friendly Promotional Products
- Creating innovative and sustainable alternatives to traditional promotional items, such as calendars, that align with companies' green initiatives.
- Digital Agenda Replacement
- Developing products that cater to the modern reliance on smartphone agendas, such as versatile cardboard iPhone stands that can be recycled.
- Recycled Material Innovations
- Exploring new ways to repurpose recycled materials, like cardboard, to create functional and eco-friendly products.
Where This Applies
- Promotional Products
- Transforming the promotional products industry by offering eco-friendly alternatives that resonate with environmentally conscious consumers.
- Smartphone Accessories
- Capitalizing on the demand for smartphone accessories that are both practical and sustainable, like recyclable iPhone stands.
- Sustainable Packaging
- Revolutionizing the packaging industry by utilizing recycled materials to create eco-friendly alternatives, including cardboard products that can be easily recycled.
