New Consumer visited the Sexy Green Car Show in the U.K. and cut through the eco-hype to look at the technologies that are likely to make it into our driveways in the future. Included are profiles of alternative engines by manufacturers such as SAAB and VW.
Implications - Car shows are very popular and people come from all over to see the next new vehicle styles. Hyping up a car show by creating ones that are specifically geared towards eco-conscious consumers is a great way for those businesses to get their products noticed. The featured car show added the word "sexy" to their advertising to make consumers more intrigued as to what this car show would offer.
World's First Eco Car Show
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