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Ridiculed Soccer Balls

The World Cup Jubulani Soccer Ball Makes Players Cranky

— June 1, 2010 — Lifestyle
Sports giant Adidas is firing back after criticism that their World Cup soccer ball is "difficult to control and a nightmare for goalkeepers." The company is saying the tested the ball numerous times and it was widly approved. The Jubilani ball is being called "terrible" and comparing it to cheap soccerr balls found in local markets.

Brazil team members have even come forward calling the ball "weird" and complaining that the trajectory and direction change suddenly. Italian stricker Giampaolo Pazzini says his experiences with the ball have been "a disaster." Uh-oh, looks like Adidas has some 'splaining to do.
Trend Themes
1. Improved Soccer Ball Design - Adidas and other sports companies may develop new soccer ball designs that address issues with ball control and trajectory in response to criticism of the Jubulani ball.
2. Advanced Testing Methods - Adidas and other sports companies may adopt more advanced testing methods to ensure the quality and accuracy of their soccer balls in response to criticism of the Jubulani ball.
3. Soccer Ball Customization - Adidas and other sports companies may offer customized soccer balls with ball designs, sizes, and weights based on individual player preferences.
Industry Implications
1. Sports Equipment Manufacturing - Sports equipment manufacturers can innovate new soccer ball designs and testing methods to improve the accuracy and control of their products.
2. Professional Sports Leagues - Professional sports leagues can cooperate with equipment manufacturers to establish standards for soccer ball quality, testing, and player feedback.
3. Sports Retail - Sports retail companies can provide consumers with a broader range of soccer ball options, including customization features based on individual preferences.
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