Nieuwe Instituut's Workwear Exhibition is Curated by Eldina Begic
Kalina N — April 18, 2023 — Art & Design
References: nieuweinstituut.nl & hypebeast
A new workwear exhibition has opened at the Nieuwe Instituut in Rotterdam. The show is aptly named 'Workwear' and will be on view until September 9th, giving fashion enthusiasts and designers plenty of time to view it and bask in the history.
The Workwear exhibition was curated by Eldina Begic who sought to "celebrate the history and impact common fashion staples have had, both on the industry itself and the wider throes of culture." The showcase of workwear fashion is timely as many contemporary brands have experimented vigorously with durable fabrics, functional silhouettes, and workwear aesthetics. The show at the Nieuwe Instituut features many noteworthy designs like the M-65 and G-1 bomber jackets, Carhartt's field jacket, Yohji Yamamoto overalls, and more.
Image Credit: Aad Hoogendoorn, Nieuwe Instituut, hypebeast, nieuweinstituut.nl
The Workwear exhibition was curated by Eldina Begic who sought to "celebrate the history and impact common fashion staples have had, both on the industry itself and the wider throes of culture." The showcase of workwear fashion is timely as many contemporary brands have experimented vigorously with durable fabrics, functional silhouettes, and workwear aesthetics. The show at the Nieuwe Instituut features many noteworthy designs like the M-65 and G-1 bomber jackets, Carhartt's field jacket, Yohji Yamamoto overalls, and more.
Image Credit: Aad Hoogendoorn, Nieuwe Instituut, hypebeast, nieuweinstituut.nl
Trend Themes
1. Workwear Fashion - The rise of contemporary brands experimenting with durable fabrics, functional silhouettes, and workwear aesthetics creates opportunities for disruptive innovation in both fashion and workwear industries.
2. Heritage-inspired Apparel - The celebration of historical fashion staples in workwear showcases promotes opportunities for disruptive innovation in both fashion and workwear industries.
3. Functional Fashion - The popularity of workwear clothing and accessories that balance fashion and function create opportunities for disruptive innovation in both fashion and workwear industries.
Industry Implications
1. Fashion - Fashion industry can leverage the popularity of functional and heritage-inspired workwear to create new collections and accessories for consumers.
2. Workwear - Workwear industry can capitalize on the trend of functional fashion and heritage-inspired apparel to create work apparel that is more comfortable, durable, and fashionable for the modern worker.
3. Retail - Retailers can offer a range of workwear-inspired fashion apparel and accessories to capitalize on the rising trend of functional fashion clothing that meets the demands of modern workers.
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