Target recently announced a new in-house clothing brand by the name of Prologue that connects consumers to highly affordable workwear clothing options—all for under $50.
In Prologue's clothing collection, consumers will find fashion-forward styles for the workplace in the form of trousers, sweaters, tops, skirts, dresses and more, all of which combine classic styles and silhouettes with modernized elements. Naturally, the comfortable, fairly neutral-colored pieces from the line can be easily mixed and matched with one another, offering consumers plenty of ease in addition to affordability.
Just in time for the fall season, Target will be releasing its Prologue collection in stores, with sizes available from zero to 16, with additional options that will exclusively be available for purchase online.
Why This Trend Is Growing
- Affordable Workwear
- Disruptive innovation opportunity: Create a subscription service that offers a monthly selection of affordable workwear for professionals.
- Fashion-forward Workplace Attire
- Disruptive innovation opportunity: Develop a virtual stylist app that provides personalized recommendations for fashion-forward workwear based on individual preferences and the latest trends.
- Mix-and-match Workwear
- Disruptive innovation opportunity: Design a mobile app that allows users to virtually mix and match pieces from different workwear brands to create their own unique professional outfits.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Launch an online marketplace that curates and sells affordable workwear from various brands, providing a one-stop-shop for professionals.
- Subscription Box
- Disruptive innovation opportunity: Create a subscription box service that delivers a curated selection of stylish workwear accessories and essentials to professionals on a regular basis.
- Virtual Styling
- Disruptive innovation opportunity: Develop a virtual reality platform that allows users to try on and purchase workwear virtually, eliminating the need for physical dressing rooms and saving time for both consumers and retailers.
