Time and again, art has been used as a way to open people's eyes and minds from the everyday stupor they live in as they cycle through their strongly instilled routines; Word Of Mouth by RAE is one of these instances. It takes the common corner store and converts it into a full-fledged art gallery. What makes this truly inspiring is the fact that sculptures and paintings are placed alongside such items as bread, beans and lotto tickets, which are still for sale.
Located in the East Village of New York, pieces from Word Of Mouth by RAE are also on sale. They can be purchased by the gallery worker, who also doubles as the cashier. Running until November 16, 2013, it is open Thursday to Saturday.
Word Of Mouth by RAE Transforms a Common Bodega
1. Art Gallery Integration - The integration of art galleries into unconventional spaces presents opportunities to engage new audiences and challenge traditional art consumption.
2. Multi-purpose Spaces - The transformation of common spaces into multi-purpose venues offers new business models and revenue streams for both artists and entrepreneurs.
3. Unconventional Curation - The curation of art alongside everyday objects creates unique and thought-provoking experiences, encouraging dialogue and blurring boundaries between art and commerce.
1. Art Galleries - Art galleries can explore new formats and locations, collaborating with different spaces to reach diverse audiences and foster creativity outside of traditional gallery settings.
2. Retail - Retail businesses can integrate art and transform their stores into experiential spaces to attract customers, create brand differentiation, and enhance the shopping experience.
3. Hospitality - Hotels, restaurants, and other hospitality establishments can incorporate art installations to enhance their spaces, create memorable experiences, and attract a wider range of clientele.