Woody from Toy Story is as beloved a Pixar character as ever, so it comes as no surprise that he has managed to get over five million followers on Instagram. But he's not a real person, so how is that possible? With the help of a human friend, of course. Wellington Campos, a marketing manager based in Brazil, has become the most followed non-famous person on the social media network thanks to Woody from Toy Story.
Placing a toy of the iconic character in fun scenarios as made Campos the 22nd most followed person on Instagram in general. A subject matter that appeals to women and men, young and old, it comes as no surprise that the concept has been so successful.