The fashion featured throughout the Wonderland Magazine 'Bad Acid' editorial may not be trippy, the photoshoot itself certainly is. It is filled with psychedelic colors, not to mention that model Sojourner Morrell appears to be completely stoned. Perhaps she is simply high on style. Clad in a slew of retro outfits, the loose fits and busy patterns scream the 70s.
The Wonderland Magazine 'Bad Acid' editorial was lensed by United Kingdom-based photographer AJ Numan. The American beauty was styled by fashion editor Julia Sarr-Jamois. Despite the fall weather, Sarr-Jamois doesn't shy away from using vibrant colors. Nevertheless, she does mute the bright reds and yellows with a lot of browns.
Appearing in the publication's September-October 2012 issue, the Wonderland Magazine 'Bad Acid' editorial will inspire women to add vintage flair to their wardrobes.
What's Driving This Trend
- Psychedelic Fashion
- Disruptive innovation opportunity: Create a line of clothing that incorporates psychedelic colors and patterns for a retro-inspired fashion comeback.
- Retro Style Resurgence
- Disruptive innovation opportunity: Develop a platform or service that connects vintage enthusiasts with curated retro fashion collections.
- Creative Fashion Editorials
- Disruptive innovation opportunity: Create an online platform that showcases avant-garde and artistic fashion photoshoots to inspire creative fashion expression.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into retro-inspired fashion designs.
- Online Vintage Retail
- Disruptive innovation opportunity: Build an e-commerce platform that specializes in curated collections of vintage fashion and accessories.
- Fashion Publishing
- Disruptive innovation opportunity: Develop interactive digital platforms to revolutionize the way fashion editorials are consumed and shared by readers.
