Elite French sunglasses maker Colette has designed the retro 'Dasha for Illesteva' shades with activism in mind. With the sale of every pair of these girly pastel glasses, a share of the proceeds are donated to a vision-inspired charity.
These chic 'Dasha for Illesteva' glasses have seen a surge in popularity among celebrities and trendsetters around the world. With their creative round, butterfly shape, the Colette glasses are a fresh step away from square-framed sunglasses. Available in a pretty pink and baby blue, the 'Dasha for Illesteva' sunglasses are bright and retro with three tiny, delicate silver jewels on each corner. Each pair of these glasses is handcrafted in France and when one is purchased, part of the profits are donated to Restoring Vision, a non-profit organization that supplies over one million sunglasses to the less fortunate. Chic and for a good cause, who could turn these chic women's sunglasses down?
Key Themes Behind This Trend
- Activism Sunglasses
- There is a growing trend of sunglasses designed with a charitable purpose, allowing consumers to make a difference with their purchase.
- Retro-shape Eyewear
- Eyewear fashion is moving away from square-framed sunglasses towards more creative and retro-inspired shapes, such as the round butterfly style seen in the 'Dasha for Illesteva' glasses.
- Celebrity-endorsed Accessories
- The popularity of 'Dasha for Illesteva' sunglasses among celebrities and trendsetters signifies a trend of consumers seeking out accessories endorsed by influential figures.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can capitalize on the trend of sunglasses with a charitable purpose by creating similar products that allow consumers to support causes through their purchases.
- Eyewear
- Eyewear manufacturers and retailers can tap into the growing demand for retro-shape sunglasses, offering more options beyond traditional square-framed styles.
- Charitable Organizations
- Charitable organizations focused on vision-related causes can explore partnerships with fashion brands to create collaborations like the 'Dasha for Illesteva' sunglasses, leveraging the popularity of celebrity endorsements.
