Hand-Painted Vibrant Eyewear

WHO DECIDES WAR and DITA Rework the SUPERFLIGHT Eye Frames

New York-based imprint WHO DECIDES WAR works in collaboration with DITA on a new collection of eyewear that updates the SUPERFLIGHT frames for the season. The new range offers four designs in either dip-dyed versions or hand-painted versions for an intricate look.

This includes a purple smoke color holding together lavender tonal lenses, a solid black option with olive green lenses for a darker look, cracked black and white with bright pink lenses, or a deep green smoke with olive green lenses. This is made using the 6-base wrap acetate frame along with the metal design accents. Co-Creative Director of WHO DECIDES WAR Tela D'Amore states, “We are honored to be provided with the opportunity to utilize this new medium, giving new life to a heritage DITA silhouette.”

Image Credit: WHO DECIDES WAR, DITA

Hand-painted Eyewear
The trend of intricate hand-painted eyewear designs offers an opportunity for disruption within the eyewear industry.
Acetate Frame Update
Developing new innovations for the 6-base wrap acetate frame presents a chance for disruptive advancements within the eyewear industry.
Dip-dyed Eyewear
The trend of dip-dyed eyewear designs provides an opportunity for unique customization and personalization within the eyewear industry.

Who This Affects Most

Eyewear Industry
The collaboration between WHO DECIDES WAR and DITA exemplifies opportunities for innovation within the eyewear industry.
Fashion Industry
The trend of customization and intricate detail in eyewear design can inspire innovative additions to the fashion industry.
Art Industry
The intricate hand-painted designs of the SUPERFLIGHT Eye Frames offer opportunities for artists to collaborate with the eyewear industry in new ways.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 28%
Freshness 12%