H&M Group's COS label is partnering with Linda Farrow to produce a new eyewear collection made for every occasion. Nine pieces comprise the women's line, including five "iconic models" that "enhance everyday life." Cutouts, gilded embellishments, and "revisited modern colors" are among the details featured on the glasses, helping to elevate the overall aesthetic of the collection. Square, rectangular, or circular silhouettes are available in half-rim or thick acetate frame designs.
COS played a significant role in popularizing prescription frames. The brand hopes that its collection with Linda Farrow will help consumers find pieces that are "iconic as they are timeless." The COS x Linda Farrow collection is available on the COS website and at select boutiques.
Image Credit: COS, Linda Farrow
What's Driving This Trend
- Minimalist Eyewear
- Create a new eyewear collection with minimalist design approach to appeal to consumers who value simplicity and functionality.
- Sustainable Eyewear
- Partner with eco-friendly materials supplier to create eyewear designs that prioritizes sustainability and ethical production
- Smart Eyewear
- Incorporate technology features such as AR displays or biometric sensors into eyewear designs for a new level of functionality and innovation.
Who This Affects Most
- Fashion
- Partner with fashion designers and eyewear brands to create a unique and fashion-forward eyewear collection.
- Technology
- Partner with tech companies to develop eyewear designs that incorporate innovative technology features
- Sustainability
- Partner with sustainable materials suppliers to create eco-friendly eyewear collections that appeal to environmentally conscious consumers
