Lensational is a women-empowering social enterprise that is three fold: it provides marginalized women with a chance to develop a skill, connects them locally and across the world and gives them a way to tell their stories through photography. All that and the program is impressively eco-friendly, using recycled and reused old point-and-shoot cameras that are often replaced with smartphones and DSLRs.
The program was started by Bonnie Chiu on International Women's Day in 2013 using a simple Facebook page. Shortly after, an NGO in Hong Kong sponsored its first project which provided a photography workshop for foreign domestic workers. The program was extended to China, Bangladesh and Pakistan -- locations all selected based on large gender inequality gaps.
The women-empowering program uses therapeutic photography to help these people gain personal skills, confidence and break through social isolation.