Women and social media is becoming bigger and bigger topic as time progresses. Social media itself is only growing in popularity and power with the smartphone and unlimited apps that we have availability to us. The driving force behind all of this popularity and power is women.
It is undeniable that women and social media are the backbone of why it is able to be so powerful. Women use mobile devices and tablets just as much as men do, but they spend more time on social media sites and indulging in social media context while integrated themselves into it.
Women are also more likely to involve themselves in conversations with brands on social media and consume more news via social media. I am not surprised that these stats are true, because we love to communicate and learn about what is going on around the world. Women and social media is only going to grow bigger and bigger with time.