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The W.K.Kellogg Cereal Line Targets Health-Conscious Consumers

 - Nov 15, 2017
References: foodbev
Health consciousness is only growing in popularity amongst many consumers, so the W.K.Kellogg cereal line has been created as a response by the mainstream brand. The new cereal range will feature five cereals in total, which are all positioned as a healthy yet competitive option when it comes to breakfast options that are more in line with consumption preferences.

The W.K.Kellogg cereal focuses on food trends including no sugar added, organic wholegrain wheats and super grains to offer consumers ingredients like pumpkin seeds, apricot, coconut, cashews, almonds, cranberry, sultana and spelt. Each of the cereals are vegan-friendly and are set to start appearing on shelves starting in January 2018, which is well timed to make them ideal for consumption as part of a New Year's resolution.