Health consciousness is only growing in popularity amongst many consumers, so the W.K.Kellogg cereal line has been created as a response by the mainstream brand. The new cereal range will feature five cereals in total, which are all positioned as a healthy yet competitive option when it comes to breakfast options that are more in line with consumption preferences.
The W.K.Kellogg cereal focuses on food trends including no sugar added, organic wholegrain wheats and super grains to offer consumers ingredients like pumpkin seeds, apricot, coconut, cashews, almonds, cranberry, sultana and spelt. Each of the cereals are vegan-friendly and are set to start appearing on shelves starting in January 2018, which is well timed to make them ideal for consumption as part of a New Year's resolution.
Key Themes Behind This Trend
- Mainstream Artisan Cereals
- Disruptive Innovation Opportunity: Develop a line of artisan cereals that appeal to health-conscious consumers by incorporating trendy ingredients and positioning as a competitive breakfast option.
- No Sugar Added Cereals
- Disruptive Innovation Opportunity: Create a range of cereals that are free from added sugars to meet the growing demand for healthier breakfast options.
- Vegan-friendly Cereals
- Disruptive Innovation Opportunity: Innovate vegan-friendly cereal options with a variety of flavorful ingredients to cater to the increasing number of consumers following plant-based diets.
Where This Applies
- Cereal Manufacturing Industry
- Disruptive Innovation Opportunity: Introduce advanced manufacturing technologies and processes to produce healthier and more diverse cereal options that align with consumer preferences.
- Organic Food Industry
- Disruptive Innovation Opportunity: Develop organic, gluten-free, and non-GMO cereal alternatives to capitalize on the growing demand for natural and sustainable food products.
- Health and Wellness Industry
- Disruptive Innovation Opportunity: Create partnerships and collaborations with health and wellness companies to promote the W.K.Kellogg cereal line as a nutritious breakfast option for health-conscious consumers.
