This Unusual Winter Tour in Japan Has City-Dwellers Get Out & Shovel Snow
Laura McQuarrie — January 6, 2015 — World
References: tabetainjya & en.rocketnews24
The Heavy Snow Region Experience is an unusual winter tour that takes place in Hiroshima Prefecture, Japan, providing a way for people in snowless regions to get familiar with what makes snow so wonderful—and so much work to deal with in the winter.
As a region that gets a heavy amount of snowfall each year, and has a high population of seniors, it's a clever move for the Akiota-cho Sightseeing Association to offer these tours, especially the 'Snow Shoveling Parties.' For a fee of about ¥5,000, or $50, the Heavy Snow Region Experience Tour covers the expenses for the bus, lunch, insurance and shoveling gear. After the experience is done, the tour concludes with a visit to a local hot spring, offering a place to relax and warm up after all of that snow shoveling.
As a region that gets a heavy amount of snowfall each year, and has a high population of seniors, it's a clever move for the Akiota-cho Sightseeing Association to offer these tours, especially the 'Snow Shoveling Parties.' For a fee of about ¥5,000, or $50, the Heavy Snow Region Experience Tour covers the expenses for the bus, lunch, insurance and shoveling gear. After the experience is done, the tour concludes with a visit to a local hot spring, offering a place to relax and warm up after all of that snow shoveling.
Trend Themes
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Winter Tourism — Opportunity for businesses to offer unique winter experiences and tours in snowless regions.
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Senior-focused Activities — Innovative programs that cater to the needs and interests of senior citizens, creating new revenue streams in the tourism industry.
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Experience-based Travel — Growing demand for immersive and hands-on travel experiences, presenting opportunities for tour operators and organizers.
Industry Implications
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Tourism — Creating winter tours and activities for people in snowless regions, tapping into new customer segments.
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Senior Care — Developing specialized programs and services for seniors, focusing on their unique requirements and preferences.
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Hotels and Resorts — Collaborating with tour operators to provide all-inclusive packages that combine activities like snow shoveling with relaxing experiences like visiting local hot springs.
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