The Wine Society recently unveiled its plans to create an exclusive online community that will only be available for its members. While the brand already has a website, the online community will be a place for members to share their insights and communicate with one another directly.
The online community will be a place for wine enthusiasts to get advice, tips and share their insights on varying products. It will also be a place for members to purchase wine and recommend specific types. The community will be accessible through various smart devices such as laptops, tablets and cellphones. The surge towards a more tech-focused brand will broaden The Wine Society's scope on a global scale. This will also allow a younger audience to participate and gain knowledgeable information about wine and the brand's philosophy
The ultimate goal for this platform is to boost online sales and create a community for wine lovers. By connecting consumers with each other, the brand increases its relationship with its target audience.
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