In this clever editorial, Will Ferrell and Wired magazine explore technological innovations that never made it to the big leagues. From dog translators to food in a pill and self-driving cars, the pictorial features Ferrell acting out what these creations might have looked like had they existed today.
The editorial is called 'Where's the Future? Will Ferrell's Tour of Tech That Never Took," and features photos by Dan Winters and illustrations by Nishant Choksi.
Implications - The incorporation of cutting-edge technology is an important way that businesses can help themselves stay connected to the modern consumer. This inclusion of futuristic design aesthetics can extend to products, ad campaigns and company branding. The benefits that technological advances have can extend to any business.