In this clever editorial, Will Ferrell and Wired magazine explore technological innovations that never made it to the big leagues. From dog translators to food in a pill and self-driving cars, the pictorial features Ferrell acting out what these creations might have looked like had they existed today.
The editorial is called 'Where's the Future? Will Ferrell's Tour of Tech That Never Took," and features photos by Dan Winters and illustrations by Nishant Choksi.
Implications - The incorporation of cutting-edge technology is an important way that businesses can help themselves stay connected to the modern consumer. This inclusion of futuristic design aesthetics can extend to products, ad campaigns and company branding. The benefits that technological advances have can extend to any business.
What Makes This Trend Stand Out
- Lost Innovations
- Exploring past technological advancements that were not successful and what could be done to reintroduce them today.
- Futuristic Design Aesthetics
- Incorporating modern, advanced technology into products, advertisements, and branding to stay relevant and connected to consumers.
- Humorous Marketing Strategy
- Using humor to market technological innovations and inspire consumer interest.
Sectors Adopting This
- Technology
- Developing and reintroducing lost technological advancements to improve and innovate current technology solutions.
- Advertising
- Incorporating futuristic design aesthetics and humorous marketing strategies in advertising campaigns to appeal to consumers and stay relevant in the market.
- Entertainment
- Using humorous editorial content to engage audiences and spark conversation about lost technological innovations.
