The Wild Trail Sweet & Salty Bar is the latest fruit and nut bar variety from the UK-based brand that will offer consumers a balanced indulgence to choose when looking for a way to stay fueled between meals or activities.
The bar contains just five ingredients like the other products in the brand's lineup and is packaged to be perfect for on-the-go eating to accommodate the rising number of time-poor consumers. The bar was created with consumer demand in mind as more shoppers seek out products with a sweet profile and a hint of saltiness.
The Wild Trail Sweet & Salty Bar was spoken on by CEO Robin Williams who said, "We’ve had fantastic feedback on the taste and quality of our existing range so we had to raise the bar yet again when developing our sweet & salty variant. We’re delighted that we’ve been able to incorporate Halen Môn Anglesey sea salt, a quality Welsh ingredient, whilst also sticking to our brand principle of using only five natural ingredients per bar.”