Single-Serving Tuna Pouches

Wild Planet Tuna Comes in Sealed Pouches Rather than Cans

Tuna is an excellent source of protein and both EPA and DHA omega 3 fatty acids, and Wild Planet Tuna makes it easier for consumers to bring a serving of the healthy ocean fish with them wherever they go. Wild Planet Tuna is available in cans, but the seafood company has recently released single-serving tuna pouches that make it easier and more convenient to take the protein anywhere.

Wild Planet's tuna pouches peel to open, and, at three ounces, they're the ideal size to put directly on a sandwich. The pouches also don't have any added liquid (as is the case with cans,) thus reducing the mess that might otherwise come with preparing a sandwich on the spot. Wild Planet recommends tossing a tuna pouche into one's gym bag to have a post-workout protein boost ready.

Single-serving Tuna Pouches
Trend in packaging tuna in single-serving pouches for convenience and portability.
Mess-free Sandwich Preparation
Trend in packaging tuna without added liquid to reduce mess during sandwich preparation.
On-the-go Protein Boost
Trend in providing portable protein options for post-workout consumption.

Where This Applies

Seafood Packaging
Opportunity for packaging companies to innovate in single-serving pouches for seafood products.
Fast Food
Opportunity for fast food chains to incorporate single-serving tuna pouches into their menu offerings.
Fitness Supplements
Opportunity for fitness supplement brands to develop portable protein options for on-the-go consumption.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 12%
Freshness 8%