This Wil Fry shirt is a playful references to the much-talked-about Vetements' Snoop Dog tee, which is currently retailing for a whopping $924. The shirt itself is black and features a photo lifted from SCMoscow featuring a model donning the original tee.
The clever shirt design by Wil Fry illuminates the views of some fashion fans, who disagree with re-appropriating a 1993 concert tee and selling it for almost $1,000. However, fans of the Paris-based fashion collective are likely to argue that's the point that Vetements founder Demna Gvasalia, also the artistic director of Balenciaga, is actually trying to make.
The Wil Fry shirt inspired by the re-imagined Snoop Dogg cotton tee is part of the Demna Gvasalia FW16 collection for Vetements, currently available for pre-order through online shops such as SVMoscow.
What's Driving This Trend
- Parody Fashion Tees
- Designing humorous and satirical graphic tees poking fun at expensive fashion brands and their re-appropriation of vintage designs.
- Retro Fashion Re-appropriation
- Exploring the use of 'vintage' designs and motifs to create new and original fashion, even if it means repurposing designs from older designers.
- Designer Fashion Critique
- Using fashion designs as a medium for social commentary and critique of the fashion industry status quo.
Who This Affects Most
- Fashion Industry
- Innovative fashion designers can explore incorporating humor and satire in their designs to create a new audience for 'parody fashion' wearables.
- Graphic Design and Art
- Working closely with fashion designers to create graphics and designs that are both satirical and humorous, as well as fitting and well-designed.
- Online Retailing
- Savvy online retailers can set themselves apart by curating collections of unique and modern satirical fashion designs, targeting younger audiences interested in fashion critique and humor.
