The Whozeewhatzit bar is the first new bar to be introduced by Whatchamacallit in a decade and it is packed full of crunchy, crispy and chewy textures. The multi-textured bar has an added layer of peanut butter crème, plus rice crisps and a chocolate candy coating.
Last year, The Hershey Company brand asked fans to get creative and come up with a name for a new bar and Whatchamacallit was chosen as the winning selection. The name captures the wild and crazy essence of the bar and doubles as a fun reference to the name of the brand as well. As such, the Whozeewhatzit bar is said to be "almost as much fun to say as it is to eat."