Coconut oil, aloe vera, lemon peel oil, sage oil, mints and Dead Sea salt are some of the simple ingredients that make up the Lumineux Whitening Mouth Wash, which is non-toxic, non-abrasive and naturally derived. Best of all, the whitening mouthwash helps to provide a brighter smile without the sensitivity associated with other peroxide-based mouthwashes and products. The Lumineux Whitening Mouth Wash was recently named the Best Mouth Wash in the 2019 NewBeauty Awards.
While the brand's mouthwash has been proven to lighten the teeth up to seven shades, it also produces whitening strips that use the same ingredients, which can provide up to 12 shades of whitening. The Lumineux mouthwash is also offered in other varieties like 'Clean & Fresh,' 'Hydrating' and the ultra-gentle 'Sensitivity.'
What Makes This Trend Stand Out
- Naturally-derived Oral Care
- There is an opportunity to innovate within the oral care industry by creating natural and non-toxic products like the Lumineux Whitening Mouthwash.
- Sensitivity-free Teeth Whitening
- The success of Lumineux's naturally-derived teeth whitening products with no sensitivity issues points to a trend that could drive innovation in the teeth whitening industry.
- Ingredient Transparency
- As consumers become more conscious of what's in the products they buy, ingredient transparency will become increasingly important in industries like oral care where knowledge of product composition is important for the health of consumers.
Sectors Adopting This
- Oral Care
- The oral care industry can benefit from using naturally derived and non-toxic ingredients, like coconut oil and sage oil used in Lumineux's products.
- Teeth Whitening
- The teeth whitening industry can benefit from creating more products with natural ingredients that do not cause sensitivity issues, similar to Lumineux's products.
- Clean Beauty
- The clean beauty industry can benefit from adopting ingredient transparency practices similar to Lumineux's, that can attract conscious consumers who are looking for products with natural ingredients.
