The Kellogg's White Chocolate Coco Pops cereal is the latest offering from the brand that aims to offer consumers with an alternative flavor from the original that's also focused on a healthier recipe.
The cereal contains 30% less sugar than the original chocolate variety and is also completely free of artificial colors and flavors for consumers to appreciate. The product is also being promoted with a new mascot known as Nula the Narwhal who will be featured in a new advertising campaign alongside Coco the Monkey.
Kellogg's UK Brand Manager Katy Bailey spoke on the new Kellogg's White Chocolate Coco Pops cereal saying, "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original. Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.”