Revamped Iconic Motorcycles

The Whitcraft Services 001 Strips Down and Rebuilds an Iconic Bike

Whitcraft Services, a new custom motorcycle shop in Brooklyn, New York, has recently unveiled its latest masterpiece in the Whitcraft Services 001. Built on the iconic BMW R1150GS, this custom bike is purpose-built for adventure and features a minimal, lightweight and classic design. But unlike its base, the Whitcraft Services 001 features some modern upgrades: namely, a custom-built electrical system. The modern electronics allow the removal of many of the analog systems on the bike, replacing them all with an interface that works off a smartphone.

Other upgrades implemented onto the Whitcraft Services 001 include a Truck-lite LED headlight, a BAAK Cycles LED tail light, a new suspension with custom springs, a reduced slim profile 5-gallon fuel tank, a new suspension, a heavy saddle leather seat and a lightweight luggage rack with recycled military waxed luggage bags. Many of these upgrades were done to compensate for the lighter nature of the bike but also work beautifully to create a performance vehicle.

Minimal Lightweight Design
The trend of designing motorcycles with minimal and lightweight features opens up opportunities for increased performance and functionality.
Custom-built Electrical Systems
The trend of incorporating custom-built electrical systems in motorcycles enables the integration of advanced technologies and improved user interfaces.
Upgraded Lighting and Suspension
The trend of upgrading lighting and suspension systems in motorcycles enhances safety, visibility, and overall performance.

Who This Affects Most

Custom Motorcycle Shops
Custom motorcycle shops can benefit from the trend of minimal lightweight design and custom-built electrical systems to attract adventure-seeking bikers.
Electronics and Technology
The electronics and technology industry can explore opportunities to collaborate with motorcycle manufacturers in developing advanced electrical systems and smartphone interfaces.
Lighting and Suspension Manufacturers
Lighting and suspension manufacturers can capitalize on the trend of upgrading lighting and suspension systems in motorcycles to provide innovative solutions that enhance performance and safety.
SCORE
5.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 72%
Freshness 8%