Spirit company Suntory has teamed up with the popular Japanese ad agency TBWA\Hakuhodo to create something that far exceeds the usual whisky rocks. These ice cubes are intricately shaped like figurines and statues. You wouldn't want to take a sip of your drink because they look more like works of art.
The ice cubes were made using a 3D mill. The mill drilled them into icy miniatures of iconic statues like Michelangelo’s David and NYC's Statue of Liberty. Other sculptures mimicked everything from Japanese architecture to spaceships and spacemen.
The designs were made available at a secret bar in Tokyo in effort to showcase the brand's alcohol. It prides itself on having one-of-a-kind liquors, so it wanted the ice cube sculptures to embody the same concept and link back to its branding.
What's Driving This Trend
- Artistic Ice Cubes
- Creating intricately shaped ice cubes that look like works of art and enhance beverage aesthetics.
- 3D Milling
- Innovative technology that allows for precision ice cube carving to transform the beverage industry.
- Branded Ice Sculptures
- Customized ice sculptures that showcase a brand's values and enhance customer experience.
Who This Affects Most
- Beverage
- Innovatively shaping and carving ice cubes to enhance the aesthetics and drinking experience for customers.
- Event Planning
- Creating customized ice sculptures for events to wow guests and showcase branding.
- Advertising and Marketing
- Using unique ice sculptures as a tool for showcasing brand values and enhancing customer engagement.
