Competing with Starbucks can feel like an impossible dream for independent coffee shops, but Wheely's Cafe could make an impact on this particular scene. It is a sustainable and affordable coffee cart that can be posted at equally, if not better, locations. What makes Wheely's Cafe stand out from similar mobile enterprises is its branding, social media, pricing and product development, which all take cues from bigger brands.
Developed by the Nordic Society For Invention and Discovery, Wheely's Cafe is currently being crowdfunded on Indiegogo. The early bird price is an impressive $1800. Wheely's Cafe is run off of kinetic energy, which is generated via the attached bicycle. It generates enough power to run the coffeemaker, sink, storage and umbrella. Per Cromwell, co-founder of the Nordic Society, says, "We think we’ll challenge Starbucks more with a branded coffee instead of an unbranded one. The last 40 years has seen this huge success of the global brands."