Diageo’s 'What’s Your Whisky?' offers a simple way for adults to get matched with their ideal single-malt whisky using the power of artificial intelligence. The online tool asks users a series of questions—such as "How often do you eat bananas?’ and "How do you feel about chillies?"—to get a sense of a user's preferred flavor profile. With the data collected, the AI and machine learning technology assess the sweet, fruity, spicy and smoky flavors of in single-malt whisky and create a unique "flavor print" based on the products available and a person's preferences.
As well as being able to access What’s Your Whisky by visiting the site online, consumers may also see QR codes at select bars, restaurants and shops.