Smart Saving Graphs

The 'What Your Wallet Says About You' Infographic is Fiscal

Knowing what kind of spender, saver or loaner you are can help with your financial savings, which is why the American Express 'What Does Your Wallet Say About You' infographic was devised. It goes beyond the physical features of your wallet and gets down to the nitty gritty of how you use what's in it.

Claiming that there are three major wallet types -- the Techie, the Security Buff and the Budget Boss -- the graph analyzes what sets them apart and how changes over time have been witnessed.

Ultimately, convenience, security and tradition are the main points upon which a type is determined. These attributes are the founding blocks upon which not only your type is figured out, but how your long-term financial portfolio may be affected.

Personal Wallet Analytics
Using data analytics to understand how individuals use their wallets and make financial decisions.
Psychological Factors in Financial Decision Making
Exploring the impact of personality traits and values on an individual's approach to saving, spending, and borrowing.
Customized Financial Solutions
Developing personalized financial tools and services tailored to individuals' wallet usage patterns and financial goals.

Sectors Adopting This

Financial Technology (fintech)
Incorporating data analytics and artificial intelligence into digital wallet platforms for personalized financial management.
Behavioral Economics
Applying psychological insights to financial products and services to influence consumer behavior and promote better financial decision making.
Market Research and Consumer Insights
Leveraging data on wallet usage and spending behavior to provide valuable insights for businesses in various industries.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 29%
Freshness 8%