Las Vegas, the city that's known for its glitz and glamour is taking a more sentimental approach to its tourist-targeted ads with its 'What happens here' campaign -- a powerful commercial which follows two lesbian lovers.
The sentimental spot deviates from the brand's expected tone to take a political stance, while promoting the possibilities the city offers its guests. The plot-driven commercial follows two lovers visiting Vegas - the city where they first met. In what appears to be an impulsive idea, one woman suggests that the pair get married, while the other protests, stating her parents would never approve. The woman is then led to a surprise candlelit ceremony that's filled with her loved ones, including her parents. The tagline reads "Destiny Happens Here."
The ad aims to bring more emotion to the brand while taking a firm political stance on marital issues. In addition, the sentimental ad spot reminds travelers that Vegas is about more than just partying and gambling.