If you're easily scared or squeamish, then the 'What Are You Afraid Of?' typography set just isn't for you. Each letter of the font is made up of a different nightmare inducer, and if you find yourself too shocked to go on by the letter "C", no one can blame you.
The freakish font set is the work of Nigerian American graphic designer Senongo Akpem, who painstakingly crafted the alphabet based on all of his own greatest personal fears. And he doesn't hold back either, referencing zombies, centipedes, amoebic dysentery and even alien abductions.
My favorite letter of the 'What Are You Afraid Of?' typography set is the letter "B" since it manages to capture a tapeworm in a beautiful, yet still oddly disturbing light.
Key Themes Behind This Trend
- Nightmare Typography
- Developing typography sets that evoke horror and fear could become popular for those seeking unique designs for Halloween or horrorfilm marketing campaigns.
- Personalized Typography
- Designers and artists may be inspired to create custom typography sets that are reflective of their own personalities and individual interests.
- Fearful Design
- Designers may begin incorporating elements of fear and horror into their work, such as using disturbing imagery to create more impactful designs.
Where This Applies
- Graphic Design
- Graphic designers and artists can use this typography set as inspiration to create their own unique designs or for use in marketing campaigns.
- Halloween Retail
- Retailers looking to expand their Halloween merchandise offerings can incorporate this typography set into their product offerings to appeal to the fear-seeking customer market.
- Horror Film Production
- Film production teams can look to use this typography set in their opening credits or marketing materials to create a more impactful and terrifying experience for audiences.
