At the 2023 Summer Fancy Food Show, Vegan Rob's captivated the interests of event attendees with Whale Sperm Tortillas that share the benefits of vegan collagen. Thanks to an attention-grabbing name, these harmless plant-powered snacks bring awareness to the functional benefits of plant-based collagen for skin and joints.
Consumers' constant craving for novelty drives brands to use attention-grabbing branding strategies to highlight the benefits of tried-and-true plant-powered ingredients. These chips succeed in captivating consumer attention and effectively communicating the beneficial, nutritious properties of vegan collagen, enticing them to explore and embrace a more sustainable form of familiar snacks.
The brand's newest snacks are set to begin appearing in stores as of August 2023.
What's Driving This Trend
- Plant-based Collagen
- Opportunity for brands to develop more plant-based products that offer the benefits of collagen for skin and joints.
- Attention-grabbing Branding
- Brands can utilize attention-grabbing strategies to highlight the benefits of their products and attract consumer attention.
- Sustainable Snacks
- Brands can explore the creation of sustainable and plant-powered versions of familiar snacks to meet consumer demand for healthier options.
Who This Affects Most
- Food and Beverage
- Innovative brands in the food and beverage industry can develop plant-based collagen products and use unique branding strategies to capture consumer attention.
- Beauty and Skincare
- Beauty and skincare industries can incorporate plant-based collagen in their products to offer natural and sustainable alternatives for improving skin health.
- Health and Wellness
- Health and wellness companies can tap into the trend of plant-based collagen to create products that cater to the growing demand for natural and functional ingredients.
