March 20, 2013 was National Macaron Day and to celebrate, the Westin St. Francis created an impressive tribute to the beloved Parisian delicacy. The San Franscico-based hotel baked a lavish cake that could easily be considered the largest in the country. It is a towering creation that boasts over 1,000 handmade macarons, which range in flavor from pistachio to rosewater to yuzu.
A mouthwatering spectacle, the Westin St. Francis hotel definitely didn't hold out when it came to celebrating this special occasion. It is made up of five tiers, the final one being the most impressive. It takes on a gigantic cone shape primarily comprised of the macarons it pays homage to. The other four tiers are ringed with macarons, which get larger as they near the base.
What's Driving This Trend
- Gourmet Dessert Cakes
- Restaurants and hotels can innovate and create large, visually striking desserts using beloved treats to attract customers.
- Food Tourism
- Cities and hotels can leverage unique food items and events to attract tourists and food enthusiasts.
- Creative Food Celebrations
- Businesses can create unique displays or events around special food days to increase brand recognition and customer engagement.
Who This Affects Most
- Hospitality
- Hotels and restaurants can attract customers by offering unique and visually impressive desserts and culinary events.
- Food and Beverage
- Food companies can create visually striking desserts or use unique ingredients to attract customers.
- Tourism
- Cities and hotels can leverage unique food items and events to attract tourists.
