Nike has released Australian soccer team Western Sydney Warriors' jersey and shorts for the upcoming 2014-015 season. The home shirt maintains the team's iconic red-and-black hooped design, although Nike added more hoops to accentuate the effect. The cut and fit of the kit were inspired by classic menswear silhouettes, with a traditional shape complementing the modern crew neck and comfortable fit.
Meanwhile, the away shirt has elegant grey and white hoops, a change from the old red and white design.
Both Western Sydney Warriors' jersey and shorts versions make use of Nike's celebrated Dri-FIT technology, which draws sweat away from the body to the surface of the jersey and shorts, from where it can evaporate rapidly.
What's Driving This Trend
- Accentuated Hoops
- The use of accentuated hoops design in sports uniforms and apparel
- Classic Menswear Silhouettes
- The application of classic menswear silhouettes and shapes in sports apparel design
- Dri-fit Technology
- The growing use of Dri-FIT technology in sports uniforms and apparel
Who This Affects Most
- Sportswear
- Opportunity for sportswear companies to incorporate classic menswear silhouettes and design elements into performance apparel, while also utilizing innovative technologies for enhanced performance
- Sports Teams
- Opportunity for sports teams to experiment with unique and bold designs, including the use of accentuated hoops and new color schemes, in order to stand out and make a statement
- Textile Manufacturing
- Opportunity for textile manufacturers to develop and provide innovative fabrics and technologies, such as Dri-FIT, for sportswear companies and sports teams
