This humorous ad promotes Boston Pizza's 'Fan Stories' campaign, which incorporates the catchphrase "we'll make you a fan." This campaign has been an ongoing project for about a year, but this fresh ad is revamping the campaign with a quirky twist.
The short commercial features a man who has been completely painted gold. He shares his story about becoming a "sport's trophy model." He goes on to explain the difficult poses and long hours spent at the studio. The ad ends with him stating how happy he is to have the ability to eat Boston Pizza, which seems to be the only thing to get him through his tough job.
The tagline "we'll make you a fan" is sprawled across the screen as the trophy model brags about ordering anything from pizza to burgers. The overall goal of the ad is to highlight the Canadian eatery a family-friendly and communal place while comparing it to a sports team.
Key Themes Behind This Trend
- Communal Dining Campaigns
- Opportunity to create playful and humorous marketing campaigns that showcase communal dining experiences.
- Quirky Twist Ads
- Opportunity to use unconventional and humorous storytelling methods in advertising.
- Fan Engagement Initiatives
- Opportunity to develop interactive and engaging campaigns that encourage customers to become loyal fans.
Where This Applies
- Restaurant Industry
- Opportunity for restaurants to use comedic elements in promoting communal dining experiences.
- Advertising Industry
- Opportunity for ad agencies to develop innovative and unconventional ad campaigns using humor and storytelling.
- Sports Industry
- Opportunity for sports teams to leverage the fan engagement strategies used by Boston Pizza's 'Fan Stories' campaign.
