Self-proclaimed “A Norwich boy who happens to shoot heroes” Philip Haynes captures weightlifters in their most intense state in his latest series The Crossfitters. The photographer has created a series of pictures that perfectly captures every single detail of intense concentration and strength by explicitly displaying the athlete’s intensity, endurance, determination and pain.
On his personal photography style, Haynes prefers “to use hard light in a sculptural way to depict my models physical structure. It is all about the shadow and highlights. I love my images to be punchy and colorful.”
Regarding to the production of the image, Haynes looks to retain the energy and power of the intensity using color images to attempt to reflect the same level of energy and power back towards the viewer.
Why This Trend Is Growing
- Intense Athletic Portraits
- The trend of capturing athletes in their most intense state, highlighting their concentration, strength, endurance, and determination.
- Sculptural Photography Style
- The trend of using hard light and shadows to create a sculptural effect, emphasizing the physical structure of the models.
- Colorful and Punchy Images
- The trend of using vibrant colors and high contrast to create impactful and energetic photographs.
Industries Being Reshaped
- Photography
- The photography industry can explore disruptive innovations in techniques and equipment to capture athletes in their most intense moments.
- Sports and Fitness
- The sports and fitness industry can leverage intense athletic portraits to highlight the determination, strength, and endurance of athletes as a marketing and branding strategy.
- Art and Design
- The art and design industry can draw inspiration from the sculptural photography style to create visually striking and impactful artworks.
