Appetite-Regulating Pills

This Weight Control Additive Makes You Feel Full Sooner

Scientists at Imperial College London and the University of Glasgow have developed an innovative new weight control additive called inulin-propionate ester (IPE). The substance contains a fatty acid called propionate, which stimulates the gut to release appetite-regulating hormones.

The intention behind IPE is to provoke users into producing more propionate than is normal on a regular diet. So far, studies have shown that the substance could be pretty effective.

20 volunteers were given either IPE or a dietary fiber and were then let loose on an all-you-can-eat buffet. The IPE group ate an average of 14% less food than the inulin group and were found to have higher levels of appetite-regulating hormones in their bloodstream.

Imperial Innovations, a company that spun off from the academic reserach project, is now working on bringing IPE to commercial market.

Appetite-regulating Pills
The development of inulin-propionate ester (IPE) as a weight control additive that can produce more propionate than is normal on a regular diet presents opportunities for businesses to disrupt the market for appetite suppressants.
Gut-stimulating Additives
The creation of stimulants like inulin-propionate ester (IPE) that increase the release of appetite-regulating hormones opens the door to the development of gut-stimulating additives in the food industry.
All-you-can-eat Buffet Reduction
The use of inulin-propionate ester (IPE) in reducing the food intake of participants in all-you-can-eat buffets may inspire other disruptive innovation opportunities to address the issue of overeating in public dining venues.

Sectors Adopting This

Weight Loss Supplements
The development of inulin-propionate ester (IPE) presents opportunities for businesses in the weight loss supplement industry to create products that utilize gut-stimulating additives.
Food and Beverage
The creation of gut-stimulating additives like inulin-propionate ester (IPE) presents opportunities for innovation in food and beverage products that aid in appetite control.
Health and Wellness
The development of inulin-propionate ester (IPE) and similar substances may inspire technology and innovation in the health and wellness industry, particularly in the area of gut health.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 14%
Freshness 8%