Appendix blows - nearest emergency room, no stopping, no shopping. Need an ugly mole removed. Need to shop around for best price because I'll be footing the bill. Impossible task to compare medical procedures? There is a new website that is trying to make it easier to do just that. Carol.com is launching a test in Minneapolis that makes it possible. If successful a nationwide rollout will follow.
Implications - Consumers are constantly looking for ways to make their lives easier, and companies that can provide products with this ability will appeal to a broad consumer base. In contemporary society, many individuals are searching for new gadgets that ease anxiety for the stresses that occur in everyday life. Companies that provide these commodities will have a leading edge over competitors.