The new Webbox pet treat packaging has been unveiled by the brand across its whole lineup of both dog and cat products that will help to inspire joy amongst shoppers seeking to treat their furry friend. The packaging is focused on the brand's ethos 'Joy in Ever Moment' and is characterized by vibrant visuals that make the products pop off the store shelves. Product benefits are clearly outlined to consumers to let them know exactly what to expect at a glance before making their purchase.
The new Webbox pet treat packaging was explained by Head of Marketing at brand owner Pets Choice Julie Butcher who said, "Fun, inventive and cheeky is the best way to describe our new branding. It is a completely different look and feel for us but one that we are confident encapsulates everything we believe in.”
Key Themes Behind This Trend
- Vibrant Packaging Design
- Opportunity for brands to create visually striking packaging that enhances the shopping experience.
- Clear Product Benefits
- Opportunity to inform and attract consumers with packaging that clearly outlines the benefits of the product.
- Fun and Cheeky Branding
- Opportunity to stand out with playful and inventive branding that captures consumer attention.
Where This Applies
- Pet Products
- Disruptive innovation opportunities in the pet product industry through creative and appealing packaging.
- Retail
- Opportunity for retailers to enhance their shelves with visually captivating packaging designs.
- Marketing and Advertising
- Disruptive innovation opportunities for marketing agencies to create fun and inventive packaging designs that align with brand ethos.
