I am not ashamed to say that I do not belong to the 2% of the population who are part of Mensa International which is the society for people whose IQ is the highest in the world.
It took me a while to understand this Mensa ad, but once understood, I really liked it. Here’s how it works: the letter W is replaced by the letter X, the letter M by the letter N, the letter E by the letter F, and so on. Easier scheme is just go to the next letter.
ABCD
BCDE
This very “intelligent" ad was created by advertising agency S4, Poland with creative direction by Norbert Wawro and by Peter Olszewski. The copy was written by Tytus Klepacz.
What's Driving This Trend
- Intelligent Networking
- Opportunities for creating social networks and online communities specifically for high-IQ individuals.
- Neurodiversity Inclusion
- Opportunities for businesses to tap into diverse talent pools and cater to the unique needs of individuals with high IQs.
- Intelligence-based Marketing
- Opportunities for businesses to use clever and challenging advertising techniques to appeal to intelligent consumers.
Who This Affects Most
- Online Communities
- Creating exclusive online platforms for individuals with high IQs to connect, share ideas, and collaborate.
- Technology
- Building software and tools specifically designed for the needs of individuals with high IQs, such as advanced brainstorming and problem-solving apps.
- Advertising
- Developing creative and challenging marketing campaigns that appeal to individuals with high IQs and challenge their intellect.
