I am not ashamed to say that I do not belong to the 2% of the population who are part of Mensa International which is the society for people whose IQ is the highest in the world.
It took me a while to understand this Mensa ad, but once understood, I really liked it. Here’s how it works: the letter W is replaced by the letter X, the letter M by the letter N, the letter E by the letter F, and so on. Easier scheme is just go to the next letter.
This very “intelligent" ad was created by advertising agency S4, Poland with creative direction by Norbert Wawro and by Peter Olszewski. The copy was written by Tytus Klepacz.