'Climatempo' collaborated with Brazilian ad agency 'Full Jazz' on these weather ads that emphasize what can happen if you don't check the forecast before planning a special event.
Playing on people's very real fear of having a rained-out wedding day, the first ad places a not-so-happy couple in the middle of a thunderstorm, in the middle of the week -- on a beach. To the left or right of the miserable couple and minister, there are slices of the beautiful sunny weather from the days before and after the dismal Friday wedding.
The other ad juxtaposes a little girl's picnic birthday party-gone-wrong in a similar downpour next to the sunny days around it. Both of these weather ads remind people to check the weather, preferably with Climatempo, to plan events on the sunniest days possible.