Swedish photographer/model duo sisters Thilda and Mira Berglind -- better known as We are 365 -- capture fairy tale photographs. The sister duo started out just playing with an old camera, and ironically ended up bringing serious attention to the Swedish creative community at the ripe ages of 19 and 23.
Many of the We are 365 photographs are taken in whimsical, sub-zero Swedish winter forests that create a Scandinavian fairy tale setting. The tasteful artistic photos look like they could be featured in Vanity Fair or Harper's Bazaar. The high quality captures are sophisticated, and they play with light and texture.
The Berglind sisters are talented far beyond their years. The natural, organic feel of the images is what captivates viewers. They embrace minimalism and draw inspiration from Swedish designers. The most prominent feature of the photographs is the seamless ability of the model to immerse herself within the setting.
Key Themes Behind This Trend
- Scandinavian Fairy Tale Photography
- The popularity of fairy tale-inspired photography could lead to opportunities for multimedia collaborations with filmmakers and graphic designers.
- Minimalist Aesthetic Trend
- Minimalist aesthetics in photography are gaining popularity, presenting opportunities for collaborations with fashion and lifestyle brands that cater to minimalist designs and color palettes.
- New Talent Ecosystem Trend
- Emerging talent, such as Thilda and Mira Berglind, can now reach wider audiences and establish themselves faster thanks to social media and online platforms, offering new opportunities for talent agencies and talent management platforms.
Where This Applies
- Media and Entertainment Industry
- The popularity of fairy tale-inspired photography could lead to opportunities for multimedia collaborations with filmmakers and graphic designers, potentially creating a new sub-genre that is visually captivating and appeals to audiences of all ages.
- Fashion and Lifestyle Industry
- The minimalist aesthetics in photography used by Thilda and Mira Berglind are gaining popularity, opening up opportunities for collaborations with fashion and lifestyle brands that cater to similar designs and color palettes.
- Talent Management Industry
- Emerging talent such as Thilda and Mira Berglind can now reach wider audiences and establish themselves faster thanks to social media, creating new opportunities for talent agencies and talent management platforms to scout for talented photographers, models, and other creatives.
