Waze, the crowdsourced navigation system, recently welcomed leading spoken-word entertainment and audiobooks platform Audible.ca to its Audio Player Program. Drivers with an Audible.ca membership can now seamlessly access the catalog of audiobooks, podcasts, and other audio programs while using the navigation app Waze.
“We are very excited to kick off 2021 by welcoming Audible into the Audio Player family,” said Adam Fried, Head of Global Partnerships at Waze. “Audible is such a beloved brand with a huge catalogue of content and we’re thrilled to be able to bring it straight to their drives. Our users have already driven over 100 billion kilometers while listening to content from streaming services on our Audio Player, and we can’t wait to bring this experience to even more users thanks to our collaboration with Audible.”
Audible.ca is the latest streaming service to integrate its audio experience into Waze. The new feature is available as of today.
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What's Driving This Trend
- Audio Integration with Navigation Apps
- There is an opportunity for more audio platforms to integrate their services with navigation apps, creating a more seamless and convenient experience for drivers.
- Crowdsourced Audio Programming
- With the success of Waze's Audio Player Program, there is potential for other crowdsourced platforms to offer personalized, on-the-go audio programming for users.
- Subscription-based Audio Libraries
- As more subscription-based audio platforms emerge, there is potential for integration with other apps and services to increase convenience for users.
Who This Affects Most
- Audio Streaming
- Companies in the audio streaming industry can benefit from integrating their services with navigation apps, providing extra value for users.
- Navigation Apps
- Navigation app companies can consider partnering with audio streaming services to provide a more complete driving experience for users.
- Automotive Technology
- As in-car technology continues to advance, there is potential to integrate navigation and audio features for a more seamless driving experience.
