Way2b Way Better Water Drinks offer a unique way for consumers to hydrate and support other areas of their health, as they contain plant sterols that are clinically proven to lower cholesterol levels and maintain a variety of other functions. The still water beverages are available in varieties that are flavored with lemon, orange, berry and available in an unflavored option.
Each of the brand's products contains 0.4 grams of its premium and proprietary water-soluble plant sterols, which are beneficial for supporting cardiac health, prostate health, liver function and even collagen maintenance. According to the brand, "Up until now, only a narrow range of foods that include plant sterols have been available." Way2b Way Better Water Drinks also offers functional drinks in sparkling varieties.
Key Themes Behind This Trend
- Plant Sterol-infused Beverages
- Functional beverages featuring added plant sterols for various health benefits, such as lower cholesterol levels and improved organ function.
- Water-soluble Proprietary Plant Sterols
- Innovative plant sterols that are soluble in water, allowing functional beverages to easily incorporate them and offer a wider range of health benefits.
- Expanded Functional Sparkling Beverages
- Functional beverages with added benefits expanding to include sparkling varieties, catering to wider consumer preferences and health goals.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to innovate and differentiate their products by incorporating plant sterols and expanding their line of functional beverages.
- Nutraceutical Industry
- Plant sterols offer a natural and effective alternative for various health issues, presenting opportunities for nutraceutical companies to create supplements and other products.
- Fitness and Wellness Industry
- Functional plant-powered beverages offer an opportunity for fitness and wellness companies to incorporate them into their programs and promote the benefits to their clients and customers.
